What is Search Engine Optimization (SEO)?

Search Engine Optimization is the strategy of increasing the relevance of your content to rank higher within search engines such as Google, Yahoo, Bing & more. Increased relevance leads to an increase in the quality and the quantity of traffic to your website.

How does SEO work?

Most internet users engage with search engines such as Google™ to find the answer to a question. Even if they are just searching for a brand name, they are likely curious as to where the business is located, what they are selling, or just more information on the brand. The more relevant the content is, and the faster the page loads, will play a huge part in the search engine telling the internet user which sites are most likely to satisfy their query. 

What is a page rank?

A page ranking is the “list” the search engine displays when you enter a query. The higher your page rank is, the more likely someone is to visit your website. Many things play into your page ranking, but the key to success is to be relevant to what your customers are searching for. This includes an easy to navigate page structure, relevant keywords, inbound & outbound links, content length & readability, and so much more!